The purpose of this blog it to shed some light on the new and changing rules for advertising and marketing in the Web 2.0 Universe. The term "Web 2.0" describes the "new wave" or "second generation" in the way the internet is used. Social-networking, video sharing, wikis, and blogs have greatly changed how individuals interact and socialize with each other. As a result, the way businesses need to target these potential customers has changed considerably. It’s a brave, new marketing world!